CLOSER'S PLAYBOOK 2025 - GATEKEEPER METHOD

HeartLib Onboarding Call Script

Make prospects prove they're qualified using psychological reactance - achieving 85%+ close rates

85%+

Close Rate

30-45

Min Call Time

$720

Avg. LTV

92%

Trial Conversion

The HeartLib Gatekeeper Closer's Playbook

This playbook uses the proven Gatekeeper Method to flip the sales dynamic—making prospects prove they're qualified to work with you instead of you convincing them to buy.

Mission: Use psychological reactance ("the red button effect") to make prospects chase YOU. Achieve 85%+ close rates by being selective, not pushy.

Target Metrics

Close Rate:85%+

Avg Call Time:35-45 min

Premium Conversion:70%+

Trial to Paid:80%+

Call Structure

Phase 0: Permission & Availability (1-2 min)

Phase 1: Discovery (10-15 min)

Phase 2: Vision Casting (5-10 min)

Phase 3: Value Bridge (10 min)

Phase 4: Investment (5 min)

Phase 5: Close & Onboard (5 min)

🚫 Cardinal Rules - Gatekeeper Method

→Never convince—make them prove they're qualified.
→Never pitch before establishing selectivity. Set the bar first.
→Always use "but you are free" after requests. This increases compliance by 42%.
→Reflect their words back to reinforce identity. Let them sell themselves.