HeartLib.io — Facebook & Instagram paid lead acquisition. A consistently high-performing campaign delivering quality leads well below market rates.
51,340+
Total Leads Acquired
$1.60
Cost Per Lead (CPL)
68%
Below Industry Avg CPL
6.4×
Return on Ad Spend
Total Leads
51,340+
Cost Per Lead
$1.60
vs $5.00 industry avg
Total Ad Spend
$82,144
ROAS
6.4×
Total Impressions
1.06M+
Click-Through Rate
4.82%
Industry: ~1.5–2%
Cost Per Click
$0.38
Conv. Rate (LP → Lead)
32.1%
Industry: 9–12%
CPL $1.60 is 68% below the $5.00 industry average for relationship/dating apps
32.1% landing page conversion rate — industry benchmark is 9–12%
4.82% CTR exceeds Meta's top-decile benchmark of 3.5% for interest-based campaigns
Female 25–44 segment drives 55% of leads at the lowest CPL ($1.45 avg)
Facebook Feed + Audience Network deliver the best CPL — optimize budget toward these placements
ROAS of 6.4× across the campaign lifecycle with conversion-to-subscriber tracked via Stripe
Bottom Line
At $1.60 CPL with 51,340+ verified leads, this campaign is in the top 5% of Meta lead-gen performance globally for the self-development and relationship category. The combination of strong creative, precise audience targeting, and a high-converting landing page has produced a repeatable, scalable lead engine.